Mondial Assistance Invests in Middle East Expansion

Mondial Assistance continues to focus on the growth of its Middle East business, with the appointment Carl Downham, as Business Development Executive Middle East.
Based in Bahrain, Carl will be responsible for developing new business and managing key accounts across the Middle East, working under Madjid Benchaiba, Regional Manager for the Middle East and supported by Yianni Katsiavriades, Corporate & Travel Business and Product Development Manager at Mondial Assistance.

Carl has a 1st Class Honours Degree in Marketing from Newcastle University in the UK, and experience in marketing and sales, managing a team and maintaining client relations. In his new role with Mondial Assistance, Carl will also be responsible for managing the accounts of some of the leading airlines of the region, including Jazeera Airways and Gulf Air. He aims to develop existing accounts and harness new opportunities for the business in the Middle East.

“This is an exciting opportunity for me, as insurance has great potential for growth in the Middle East, which creates a huge amount of scope for the development of products and innovations,” says Carl of his new position. “Our experience has shown a one-size-fits-all approach will not work and as such, my focus will be on building relationships with businesses and customers, and working closely with them to find out their specific needs. I am looking forward to developing these partnerships across Bahrain, United Arab Emirates, Oman, Qatar, Saudi Arabia, Jordan and Kuwait, and building on the strong Mondial Assistance position in this young, vibrant market.”

Madjid Benchaiba comments, “Mondial Assistance has recently expanded into the Middle Eastern market, seizing opportunities with Jazeera Airways and Gulf Air among others, all of which have signed up to our e-commerce travel insurance solutions. Carl has the drive and enthusiasm to help us build this part of the business to a new level of success.

“Mondial Assistance has already seen airlines embrace ancillary revenue solutions through our insurance offerings, and Carl will play a key part in further securing our strong position in this market.”