Mondial Assistance UK Appoints CRM Manager

Mondial Assistance UK has appointed Nick Crawford as CRM Account Manager, bringing dedicated support to CRM activity across Mondial’s business with specific focus on the Volkswagen Group. In this new position, Nick will be supporting the creation and support of CRM activity tender responses and working with the account teams to maximise CRM opportunities for their clients.

Nick has worked for Mondial Assistance for four years on lead generation and customer loyalty campaigns for other Mondial clients. His experience includes working with a range of manufacturers across corporate and retail sales of passenger car and light vans.
Nick comments, “It is very exciting to be able to draw on my past automotive experience to now work with a range of manufacturers across sales and service marketing initiatives, helping to ensure that the customer is the primary focus. My belief is that we need to put the ‘Customer’ back into ‘CRM’.

“My main focus for the Volkswagen Group is to identify where customer experience influences the buying process and brand perception for fleet purchase. This crosses manufacturer, retailer, fleet manager and end user needs. Volkswagen has a real commitment to provide customers with an easy and enjoyable experience, every time and I look forward to being part of this shared ambition.”

Lee Taylor Automotive Director at Mondial Assistance in the UK adds, “Nick brings a high level of expertise and a deep understanding of the way motor manufacturers work, which will be key to helping him and his team maximise CRM opportunities. This appointment is part of our ongoing support to the Volkswagen Group, channelling the power of their brand to create long lasting customers and proactively nurture new prospects.”