New Advertising Campaign Launches to Make Allianz a Household Name

Lee Taylor, Chief Sales Officer for Allianz Global Assistance in the UK says, “Allianz Global Assistance is a leading provider of Roadside Assistance, Warranty and Consumer Speciality Insurance such as Tyre, MOT and GAP insurance; our clients include many of the world’s most respected motor manufacturers. We are dedicated to focusing on delivering motor assistance and insurance solutions that are branded in the name of our clients, adding value to their customer proposition and building customer loyalty and retention. This remains at the very heart of our business. The new campaign will complement this ethos, demonstrating the global presence and breadth of expertise of Allianz, alongside our ability to meet the needs of our clients and their customers, supporting and protecting people on a worldwide scale.”

The first phase of the campaign includes a range of outdoor posters and other advertising formats, as well as national press adverts, alongside increased online advertising activity. The new campaign deliberately builds on the ‘from A to Z’ theme which is so familiar in the advertising used by the Allianz Group around the world.

The Allianz Group is already a Global Partner of Formula One™ and last year it announced the sponsorship of the table-topping Premiership rugby team, Saracens and the opening of their new home, Allianz Park. Today, Allianz has stadiums in Sydney, Munich, London, Nice and one is also planned in Sao Paulo. This June, the Allianz Group took another step on its brand-building journey with the launch of this strong advertising campaign.

Lee Taylor concludes, “The advertising campaign is only the start of the plans for building a stronger level of brand awareness in the UK. In the coming months the campaign will highlight even more reasons why Allianz is a company our clients and their customers can trust.”

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