New iPhone App for MINI Owners

The launch of a new MINI Emergency Service app for iPhone, allows MINI owners to request roadside assistance, locate their nearest MINI dealer and monitor their assistance status at the touch of their screen. Developed by Mondial Assistance UK, the new app has been designed specifically for the customers of motor manufacturers with MINI being the first to take advantage of its benefits. MINI Emergency Service has been helping owners in motoring difficulty since 2001, and is provided with all new MINIs registered in the UK for the first 3 years from the date of new car registration.

Any MINI Owner can now download the app free of charge but to take full advantage of all the available features they must have a valid MINI Emergency Service policy. For those customers whose MINIs are over 3 years of age MINI Emergency Service can be purchased either on its own or in conjunction with a MINI Insured Warranty at*

The launch of the free MINI Emergency Service app is one of many new features MINI has launched this year as part of “MINI Connected”, enabling iPhone users a greater level of connectivity both in and out of their MINI. Once a request for assistance is launched through the MINI Emergency Service app, GPS technology identifies the customer’s exact location, allowing MINI representatives in the Assistance Operations Centre to quickly find the nearest Customer Service Technician or assistance resource. The app then provides the customer with the estimated time of arrival direct to their phone, together with the ability to monitor, in real-time via Google Maps, the journey status of the technician attending their request.

Jane Noble, BMW Group National Customer Service Manager, says,"The launch of the MINI Emergency Service app is a natural extension of the service we provide to our customers, putting MINI owners firmly in control and further enhancing the ownership experience. This is the latest development in a range of tools we are creating to enhance the way we communicate with MINI owners to bring them the latest innovations on and off the road."

*MINI Emergency Service and MINI Insured Warranty are arranged by Mondial Assistance (UK) Ltd and underwritten by Mondial Assistance Europe NV.