What Car? announces Mondial Assistance UK as sponsor

Mondial Assistance UK, a leading provider of bespoke customer care solutions to the motor industry, is sponsoring the executive category at the What Car? Car of the Year Awards. Regarded by many as the UK motor industry’s equivalent of the Oscars, the event is to be held in January 2012.

Andrew Golby, What Car? Publishing Director, said: “We are delighted to be working with Mondial Assistance here in the UK. It’s a great opportunity for both brands and we’ll be working very hard to make the 2012 event the best we have ever had. The event will enjoy an extensive publicity campaign, aimed at both the industry and the car buying public, and we will work closely with Mondial to ensure a truly successful partnership.”

Lee Taylor, Automotive Sales Director for Mondial Assistance UK, said: “As a provider of premium after sales solutions for prestige manufacturers, supporting the Executive Car Award gives us the opportunity to celebrate excellence in luxury motoring. The What Car? Awards evening is always a highlight in the motor industry calendar and 2012 will be no exception.”

The sponsorship deal includes alignment with the most authoritative and trusted brand in motoring as well as brand positioning and awareness to an audience of key influencers from the automotive industry.

The event is coveted by UK and overseas car manufacturers and is attended by more than 1200 leading industry figureheads and motoring correspondents.

The awards ceremony will be held at the Grosvenor House Hotel in London on January 12, 2012, with top-class entertainment yet to be confirmed. Previous headline acts have included Jonathan Ross, Jimmy Carr, Al Murray and Jo Brand.