Working with Allianz Partners UK, Fiat Chrysler Automobiles UK Ltd (FCA) has launched a new, fully online, approved used warranty system that brings together sales, claims and accounts into one integrated solution. The FCA retailer network has already experienced increased sales volumes year-on-year under the new programme, despite the current COVID-induced market challenges.
During lockdown and throughout the reopening of the UK automotive industry, Allianz Partners provided valuable support to FCA and its retailer network to help stimulate market growth. Liz Grindell, Head of Warranty and F&I for Allianz Partners in the UK explains: “Without doubt the UK automotive industry has faced unprecedented challenges this year, which is why, in order to deliver the high level of customer support our clients have come to expect, we ensured our dedicated warranty workforce was on hand throughout lockdown.
“Crucially, we utilised that period to fine-tune our training and services to reflect the new Covid-19 world, which in turn means we have been able to provide our clients the support needed to enable them to regain ground as lockdown eases.”
In preparation for FCA’s return to business, the Allianz Partners warranty field team produced new information resources for its retailer sales administrators, including video conference training, collateral explaining the sales process and warranty benefits along with FAQs to help staff familiarise themselves with Allianz Partners as a new supplier.
Karl Ordell, MOPAR Vehicle Protection and Fleet Manager at Fiat Chrysler Automobiles continues: “The new partnership with Allianz Partners creates a more comprehensive extended warranty cover. We also benefit from a much larger field force who are working closely with our retailers to provide support and training. In the future, we will launch a dedicated FCA-branded website to sell extended warranties which will further enhance the customer journey and increase retention for our retailers.”
Liz Grindell concludes: “We are delighted that the partnership has had such a positive start, especially as the launch took place in the most challenging market many of us have ever experienced. We look forward to working closely together, adapting and delivering to meet the changing needs of FCA’s customers.”